morel mushroom

about us

The idea for GreenLeaf Market happened one day at a local natural foods store...

A local farmer ventured in to sell his freshly picked morel mushrooms. Morels are highly sought after, with only a month long season.

The buyer was eager to purchase the mushrooms as the selling price was high and customers were asking for them nearly every hour. He asked "Do you have a vendor number?" claiming it would take two weeks to get the farmer into the system.

The farmer looked down at the fragile mushrooms, shook his head, and left.

The store purchased morel mushrooms through the online distribution center. After a week of being without mushrooms to sell, the smaller, grayer mushrooms from 3,000 miles away arrived only to spoil two days later.

Both the store and farmer lost valuable time and money. It was then I decided there must be a better way...and there is.